Field Work Division

The quality of the primary data is crucial to any research project. Our field managers have first-hand expertise of collecting and delivering data for the healthcare market.

Aston’s field force joins efforts with other corporate teams throughout the project design and implementation (data interpretation). This approach helps to minimize errors and data loss and ensure quality and accuracy of outputs.

 

The key features of Aston Health’s Field Work Division:

WELL-ESTABLISHED LINKS WITH VARIOUS TARGET AUDIENCES:

Close partnership with KOLs, policy makers and other stakeholders makes possible:

• promptly obtaining valuable expert insights into domestic health care market
• using expert data to perfect project methodology & tools

BROAD CAPABILITIES AND RESOURCES

• 800+ interviewers in Russia and CIS countries
• representative offices and partners in 107 cities of Russia and CIS countries
• large survey samples (up to 25,000 respondents)
• access to specific target audiences

QUALITY ASSURANCE

• Involvement of field managers in developing and approval of project methodology
• Four-level data verification:

        1. Interviewers collect data based on designed project specifications

        2. Field managers undertake visual inspection of at least 30% of interviews

        3. Data Entry and Processing team checks data quality at data entry stage

        4. Project managers verify the quality of input data using statistical methods  

 

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