Market research
- Assessment of competitive environment
- Market targeting and segmentation
- Identifying promotion channels
- Evaluating the target audience
- Pricing studies
- Evaluating effectiveness of promotion campaigns
- Analysis of consumer preferences
- Monitoring sales force performance
- Testing advertising concepts
- Spotting new market insights
Aston Consulting’s resources for primary market research:
- field network that covers 1202 cities in Russia and CIS countries
- over 800 interviewers
- on-staff moderators for focus groups and other qualitative research
- own facility for focus group discussions
- on-line research
Proprietary databases:
- physicians database – over 80 000 practitioners
- customer panel – 25 000 people
Annual coverage:
- over 25 thousand subjects participating in the screening projects
- 55 thousand physicians and pharmacists
- over 500 health care administrators
- over 30б3 distributors and pharmacy chains.
Strategic consulting
Ongoing analytical review of the Russian health care system
Patient support programs
Pharmacoeconomic analysis
CJSC Aston Consulting, 1999-2021