Development of marketing strategy
Aston Group’s marketing capabilities are based on in-depth knowledge of the market trends and professional expertise in various therapeutic areas. We employ a holistic approach to product promotion, which includes:
- development and evaluation of promotional activities
- communication with industry stakeholders
- market positioning to achieve sustainable competitive advantage
- training programs for practitioners and patients
Our team develops and implements solutions to streamline communication between health authorities, practitioners and patients. We use a range of channels and technologies to reach the target audience:
- expert councils
- industry publications
- digital technologies
- meetings and conferences
- speaker training, etc.
To enhance the knowledge of our products and services, Aston Consulting and Aston Clinical arrange training workshops engaging important KOLs and industry stakeholders.
Developing market access strategy
CJSC Aston Consulting, 1999-2021