ASTON CONSULTING » Strategic consulting » Developing market access strategy

Developing market access strategy

In the recent years the pharmaceutical market has undergone some major changes, especially with respect to regulations and funding. These changes had an impact on market access strategies of many industry players. In the same manner, the ever-growing importance of payers changes the approaches to pricing and market access: health technology assessment now plays a crucial role in the launch of the novel pharmaceuticals.

New realities urge the drug manufacturers to tailor their strategies to the specifics of each region and territory.  This, in turn, requires in-depth market expertise of the local environment, including regulatory and financial aspects and establishing effective communication with local health authorities.


Aston Group with its resources and expertise helps customers to design and review their market access and pricing strategies through:





Development of marketing strategy

Portfolio assessment and development

Putting together a product dossier

Project samples
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