ASTON CONSULTING » Strategic consulting » Portfolio assessment and development

Portfolio assessment and development

The fast-changing pharmaceutical market urges companies to seek new opportunities to optimize product portfolio.

Having a unique expertise of the local market, Aston Group advises its national and international customers concerning strategy design, market potential and investment risks.


The marketing techniques we offer include:

  • market analysis and forecasting
  • competitor analysis
  • pricing studies
  • sales forecast
  • audience targeting and segmentation
  • promotion strategy design
  • field force and sales team performance evaluation


We offer a variety of solutions to expand the product portfolio such as in- and out-licensing, searching partners to assist in promotion, buying and selling product licenses/ assets, etc.

We provide transaction support services including due diligence, legal counselling and registration of pharmaceutical products, bioactive supplements and medical devices.



Developing market access strategy

Development of marketing strategy

Putting together a product dossier

Project samples
CJSC Aston Consulting, 1999-2021