Aston Group participated in a conference ‘BIOTEHMED-2016’

Publication date: 28 september 2016

The conference supported by the Ministry of Industry and Trade was held on September 26-27 in Gelendzhik. More than a thousand participants attended the industry event.

Igor Petrushin, Director of Marketing Research and Consulting, Aston Group presented a report titled "Patient Centricity: The Russian Way" during the panel session "Developing a personalized approach to healthcare delivery".

The key points of his report included the following: in what ways can the novel technologies help in building the new business models in healthcare, what is required to introduce a patient-centered approach more aggressively and what the input of pharma can be in this case. He also touched upon the possible obstacles to the uptake of this model in Russia.

Among other issues covered during the session were:

• developing personalized medicine in the private and public sector

• regulatory aspects
• support for clinical decision-making
• pharmacogenetics and treatment selection
• the changes in healthcare required to encourage patient centricity
• personalized approach and early diagnosis in oncology, and other.