Portfolio assessment and development

The fast-changing pharmaceutical market urges companies to seek new opportunities to optimize product portfolio.

Having a unique expertise of the local market, Aston Group advises its national and international customers concerning strategy design, market potential and investment risks.

The marketing techniques we offer include:

market analysis and forecasting
competitor analysis
pricing studies
sales forecast
audience targeting and segmentation
promotion strategy design
field force and sales team performance evaluation

We offer a variety of solutions to expand the product portfolio such as in- and out-licensing, searching partners to assist in promotion, buying and selling product licenses/ assets, etc.

We provide transaction support services including due diligence, legal counselling and registration of pharmaceutical products, bioactive supplements and medical devices.

Developing market access strategy

Development of marketing strategy

Putting together a product dossier

Project samples

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