ASTON CONSULTING » Market research

Market research

  • Assessment of competitive environment
  • Market targeting and segmentation
  • Identifying promotion channels
  • Evaluating the target audience
  • Pricing studies 
  • Evaluating effectiveness of promotion campaigns
  • Analysis of consumer preferences
  • Monitoring sales force performance
  • Testing advertising concepts
  • Spotting new market insights

Aston Consulting’s resources for primary market research:

  • field network that covers 1202 cities in Russia and CIS countries
  • over 800 interviewers
  • on-staff moderators for focus groups and other qualitative research
  • own facility for focus group discussions
  • on-line research

Proprietary databases:

  • physicians database – over 80 000 practitioners
  • customer panel – 25 000 people

Annual coverage:

  • over 25 thousand subjects participating in the screening projects
  • 55 thousand physicians and pharmacists
  • over 500 health care administrators
  • over 30б3 distributors and pharmacy chains.


Strategic consulting
Ongoing analytical review of the Russian health care system
Patient support programs
Pharmacoeconomic analysis

Project samples
CJSC Aston Consulting, 1999-2017